PASRA is a professional organization for Sales Representatives and Sales Managers of Passenger Airlines who are established or represented in the Netherlands. The aim of the organization is to maintain and possibly improve mutual contacts between the Sales Representatives, Sales Executives and Sales Managers of the various airlines. The organization also aims to keep its members informed about developments in tourism in general and developments in aviation in particular. To achieve this goal, meetings are held four times a year, inviting guest speakers to give presentations on a variety of topics, and organizing events for members.